Product Management 360 Certificate

Program Description

One of today's most in-demand skills, product management involves cultivating core competencies across a broad range of disciplines. Whether you're a new product manager or looking to gain more formal training, this comprehensive certificate program will provide you with the opportunity to master the skills and concepts that are essential to becoming a successful product manager.

With courses in product strategy, analytics, communication, and innovation, you will come away with a strong foundation in all aspects of product management, preparing you to create products people love and build a rewarding career in this rapidly growing field. This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time.

Key Takeaways

  • Manage a product development team
  • Define a single problem that the product solves for customers
  • Perform user research, map the customer journey, and create target personas
  • Design a product prototype
  • Identify and select appropriate development methodologies such as waterfall, agile, and lean
  • Create a product roadmap
  • Analyze financial and functional data using Excel
  • Write SQL queries for a relational database
  • Create visualizations that transform raw data into actionable information that drives decisions
  • Leverage the power of digital platforms to grow your organization
  • Apply innovation competencies including lean startup, maker culture, and design thinking
  • Convey ideas clearly and persuasively to achieve results from writing
  • Formulate and deliver messages with maximum effectiveness

What You'll Earn

  • Product Management 360 Certificate from Cornell Engineering
  • 200 Professional Development Hours (20 CEUs)

Who Should Enroll

  • Current or aspiring product management professionals
  • Entrepreneurs and small business owners
  • Business analysts
  • Product marketing managers
  • Data analysts
  • Engineers and developers
  • Operations managers
  • Designers
  • People interested in transitioning to the tech industry

Total Investment

  • 10 months to complete all the courses

How To Enroll

For more information on how to enroll, please visit, Product Management 360 Certificate.