Marketing Strategy Certificate

Program Description

Marketing strategy isn't confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

Key Takeaways

  • Identify the components of a well-defined marketing strategy and how it might influence overall business strategy
  • Apply the concepts of segmentation, targeting, and positioning to a product or service
  • Perform a market analysis and learn to apply the six stages of research to a marketing initiative
  • Create and communicate the value of your brand
  • Improve new product diffusion and develop strategies to increase product adoption and sales
  • Identify new marketing channels and learn how to communicate value to potential consumers

What You'll Earn

  • Marketing Strategy Certificate from Cornell SC Johnson College of Business
  • 48 Professional Development Hours (4.8 CEUs)

Who Should Enroll

  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy

Total Investment

  • 3 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Marketing Strategy Certificate.