Integrated Marketing 360 Certificate

Program Description

Today's marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path.

Key Takeaways

  • Develop a well-defined marketing strategy aligned with your organization's overall business strategy
  • Create a comprehensive digital marketing plan for your brand
  • Apply the concepts of market analysis, segmentation, targeting, and positioning to a product or service
  • Design effective marketing communications that drive customer engagement and communicate brand value to potential consumers
  • Analyze opportunities and strategies associated with paid digital advertising and organic channels like content marketing and social media
  • Interpret consumer data to measure customer preferences
  • Gain expertise in market response and Customer Lifetime Value (CLV) models
  • Target consumers at the right time and through the right channels using pricing and distribution strategies

What You'll Earn

  • Integrated Marketing 360 Certificate from Cornell SC Johnson College of Business
  • 128 Professional Development Hours (12.8 CEUs)

Who Should Enroll

  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy

Total Investment

  • 8 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Integrated Marketing 360 Certificate.