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This course includes five components: Production and Composition of Financial Statement, Financial Statement Analysis, Identification of Financial Trap, Enterprise Value Assessment, Accounting Information, and Capital Market. Teaching of the course will emphasize the role of financial reporting data in understanding the business strategy and competitive position of the enterprise, and analyze the role of accounting choice and accounting estimate in financial reporting and their economic influence on stakeholders.

This course includes five components: Production and Composition of Financial Statement, Financial Statement Analysis, Identification of Financial Trap, Enterprise Value Assessment, Accounting Information, and Capital Market. Teaching of the course will emphasize the role of financial reporting data in understanding the business strategy and competitive position of the enterprise, and analyze the role of accounting choice and accounting estimate in financial reporting and their economic influence on stakeholders.

The course is divided into two parts surrounding the analysis of financial data and application of practical investment decisions. The first part focuses on basic theory. The second part emphasizes practical analysis.

NCCT 5011 emphasizes practical analysis of financial data and application of practical investment decisions.

Topics include supply and demand, consumer behavior, pricing when a firm has market power, and the role of contracts. The course employs a lecture format and emphasizes problem solving.

Marketing is at the operational core of any business. It is the primary source of intelligence about customers and the general competitive landscape for managers. This course emphasizes the role of marketing in creating value for customers, which in turn leads to value for other stakeholders in a firm (e.g., owners, shareholders, employees). Specifically, the course provides tools and frameworks for delivering value to the customers and the firm based on two complementary modules (i) Developing Marketing Strategies, and (ii) Developing Marketing Programs. The first module focuses on understanding the needs and preferences of customers to strategically design successful products and services. The second module focuses on developing programs to deliver these products to the customers and extract value for the firm. This framework maps to the 4Ps of marketing: Product, Place, Price, and Promotion, and leads to an integrated view of marketing management. The course is based on a mix of classic and state-of-the-art business cases, business press articles, academic research, and interactions with guest speakers who will illustrate direct field applications of the principles conveyed in the lectures.

This course is based on theoretical and case studies. Through the study of this course, students will master the basic concepts of marketing, understand the evolution of marketing concepts and the role of marketing in business management; master market segmentation, selection, positioning, competition, and marketing strategies.

Stories are central to how we know and remember events, people, and facts, and how we communicate knowledge and history. Most jobs we aspire to securing involve a particular form of storytelling-the CEO's vision, the analyst's report, the planner's strategy, the salesperson's pitch, the consultant's analysis, and the manager's brand. This course has two goals: 1. to allow students to appreciate the complexity of the issues that often arise in organizations; 2. to develop and refine students' analytical storytelling abilities.

The main contents of this course include: composing persuasive arguments and dismantling other people's arguments; identifying and avoiding logical errors, and finding the factors that make us form logical errors; analyzing business problems systematically and thoroughly; and proposing solutions to problems with rigorous logic, that can easily be accepted by senior decision makers, and that can be executed successfully.

The main contents of the subject include capital budget decision, valuation of stocks and bonds, application of the capital asset pricing model to assess and track risks, option pricing, capital structure and capital cost, as well as market efficiency. Course assessments include: exam, test, group case report, assignments, and class participation.

The first part of the course examines processes, both individually and as part of a larger system. The second part analyzes how goods and services are produced, including the strategic role of operations, examination of forecasting systems, inventory management and logistic management. The final part examines process improvement through quality and productivity management and corporate learning.

The critical task faced by the senior manager involves the creation, implementation, and evaluation of a business unit's strategy. This course seeks to provide management students with the tools and frameworks essential to carrying out these tasks. These tools and frameworks are based on recent advances in game theory, industrial organization, and organization theory, although the course also draws from traditional business policy theories.